Why I Don’t Chase Scale Anymore
For years, I believed scale was the goal. More revenue, more customers, more everything. Today, I see it differently. Not anti-growth but far more selective about when scale actually makes sense.
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For years, I believed scale was the goal. More revenue, more customers, more everything. Today, I see it differently. Not anti-growth but far more selective about when scale actually makes sense.
I started as a high-paid SAP consultant selling hours. By productizing my expertise, I built a SaaS company, scaled it, and exited. Here’s the playbook.